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Identify Your Station. Identify Your Station. Identify Your Station.At first, saying your call-letters once between the records was sufficient; listeners easily remembered the station when it was the only one in town playing their type of music. Then music listeners moved to FM and there were more and more choices. Then the streaming tsunami and the number of listening options…

Stagers Linked to Some, Not All Songs In A CategoryLinking Promos, Stagers and other tracks to schedule before certain songs or types of songs has been covered in some other videos on the site.  The question about the topic came up again this week and here’s the new video about it.  It runs 3:37

It Wasn’t Always This WayIn the beginning, you played a song, you played some commercials.  You played another song, you played some more commercials. In the late 60’s, FM Album Rock stations appeared. They were the anti-Top 40 and their positioning and formatting tactic was to cluster the commercials in one or two Spot breaks an hour. Worked for them. …

Never Less Than 60 MinutesMost commercial stations over-schedule a song or two each hour so there’ll be extras available in case the hour’s spot load is lighter than normal. If you are someone who wants a minimum of 60 minutes in the scheduled hour, you can set a clock rule to guarantee nothing less than that.Set Minimum Hour ContentMinimum Hour…

1951, Todd Storz and the 45 rpm Record 

Packeting and PlatooningAn Artist separation problem is the first scheduling problem most people encounter when they get MusicOne.  Or any other scheduler, for that matter. When an Artist is giving you problems, the first thing to do is to go to the Artists tab and run a Computed Separation on the singer.  See what is possible for the artist and…

There’s this old music radio saying:  It’s what’s between the records that counts.

The Three Speaking ZonesPersonal: Your listener is three to ten feet away.You speak with a comfortable volume.Public: Your listener is on the other side of the room. Or, there are six or a dozen people in the room. You speak louder.Intimate: Your listener is very, very close and what you are saying is private. Two Examples: One Personal, One PublicHere are…

 ElevenLabs and SunoIn my recent posts I’ve had examples of A.I. created jingles and my voice replicant. That was was made at ElevenLabs.com. Here is a link to the site.     The jingle came from the ‘make a song about anything’ site Suno.com and here is a link.I’ve not put any time into the voice generator myself, but I did toy…

Short Course: Be Yourself.  Be Quick. Get Back to the Music.