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Quick Talk Communicates BetterAround 1980, the Lexicon Time Compressor was introduced.  The electronic device could expand or compress audio without changing the tone or pitch of the voice. It could take a 35 second commecial and make it into a 30 second spot without the voice sounding like a cartoon character.  Does fast-talk communicate better?  Somebodys have studied that.

A Glitch Fix for the SE VersionOn the first day of the new year, a coding error resulted in the category Average Turnover chart not displaying the grid with those blue squares.It is now fixed and back to normal in Revision 884.Click this link to download 884 in a zip file.Have M1 itself closed. Open the zip file named: M1884.zip. …

Thoughts on Mixing Currents, Recurrents and OldiesIf you are playing ONLY Current Hits, or if you are playing ONLY Oldies, then different strategies apply.  If your station is like most, you’ve got three main types of songs to Categorize and mix.  

When the competing stations are playing much the same Oldies that you are, it’s the little things that make a difference.

The Word and the Phrase = the Same ThingIn the early days, Top 40 played whatever were the current hits.  The weekly Top 10 might include Frank Sinatra and Little Richard.  Smart programmers played Sinatra in the daylight and Little Richard after dark. Dayparting.  Later came two versions of the same Hit record, the three-minute radio single and the seven-minute…

Here’s What’s Gonna WorkBy “Work”, I mean build and maintain a loyal audience of listeners. We are facing such massive competition for the ears now such that I could never have imagined when I was a kid radio guy back in the last century. If I was a kid who wanted the play this game today, I’d be starting an…

You Can Be Another Person If you aren’t satisfied with your voice, if you don’t like the way you sound on the radio….well, now you can just become someone else.  If you want a BIG voice, you can be it.  If need an English woman to voice a liner, you can be that, too!