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Identify Your Station. Identify Your Station. Identify Your Station.At first, saying your call-letters once between the records was sufficient; listeners easily remembered the station when it was the only one in town playing their type of music. Then music listeners moved to FM and there were more and more choices. Then the streaming tsunami and the number of listening options…

It Wasn’t Always This WayIn the beginning, you played a song, you played some commercials.  You played another song, you played some more commercials. In the late 60’s, FM Album Rock stations appeared. They were the anti-Top 40 and their positioning and formatting tactic was to cluster the commercials in one or two Spot breaks an hour. Worked for them. …

1951, Todd Storz and the 45 rpm Record 

There’s this old music radio saying:  It’s what’s between the records that counts.

The Three Speaking ZonesPersonal: Your listener is three to ten feet away.You speak with a comfortable volume.Public: Your listener is on the other side of the room. Or, there are six or a dozen people in the room. You speak louder.Intimate: Your listener is very, very close and what you are saying is private. Two Examples: One Personal, One PublicHere are…

Short Course: Be Yourself.  Be Quick. Get Back to the Music. 

We Fed My Voice to A.I. and A.I. Came Back with…Me

A.I. Voices Aren’t Yet Human. Jingles are Close Enough.We are all actors. Not just us media people, all humans are acting out their own lives. We behave differently and we talk differently depending on the situation. We never, ever talk ‘perfectly’.  Yes, today’s audio technician geek can replicate a person’s voice well enough to fool 90% of people, but it…