Critique – the All A.I. Radio Station

What does an old pro have to say about how an AI does radio?For the middle third of my career, I was an independant radio programming consultant.  Managers and owners hired guys like me to improve the sound and the ratings of their radio stations. One of the...

Radio Drops #17 – Positioning

Positioning – The Battle For Your MindMusic radio is a self-taught craft. To be more successful, read all you can find about media. “Positioning – The Battle For Your Mind” was published in the early 80s. It has a big influence on the thinking...

Radio Drops #16 – Selecting New Music

For CHR and Other Today’s Hits Radio StationsThe fact is new and unfamiliar songs are the number one reason listeners switch stations.  This is particularly true with teen-to-thirty-year olds, who also are the most eager consumers of new music. These folks...