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The Listenership Evolves
Pandora has released some findings from an audience and listenership survey conducted by the respected research company, Edison Media. Click here for a brief overview published on the RAIN blog 8/3/20. Some personal observations on a couple of items in the summary: As always, heavy listeners seek “companionship”. Once again, audio ads are more likely to
The Programming Operations Manual
A lot of M1 users are aware of my extensive career in this business and a whole bunch more radio guys know my name because several thousand of them bought my book. I published my Ops/Manual at the start of my programming consulting career..
Steve Warren On The Air
Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids. I played “A Hard Day’s Night” as a Current!
Your Voice Make You Cringe? Here's Why
It didn’t happen to me because I was fortunate to be born with a “radio” voice that sounded adult the first time I heard it on the tape recorder in Spanish class when I was 15. I only cringe when I listen to some of my old airchecks and that’s because what I was sometimes
The Best Idea I've Heard This Year
Last week, I was talking with Dan Lewis, the manager of a station in New Zealand. He’s got our whole package, Music 1, Traffecta and PlayoutONE. Dan told me he had begun adding advertiser logos to the Album Art tag field in the audio meta-data. This way, when the sponsor’s ad is playing, his Logo
Boston Tests New Music & Flunks (1972)
This isn’t about M1 at all, but radio geeks will find it interesting. I’ve started going through my archives and came across this Rolling Stone article from long ago. It was one of the best-written, most true-life articles about the career I’d immersed myself in from a tender age. The article resonated with me strongly