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· Radio Stuff

The Radio Book I'm Reading

Sub-title:  American Radio Tales (1946 -1996). I happened across this book on Amazon and have recommended it to many old-hands who remember many of the guys on the pages.  Published in 2009 by radio veteran Bob Shannon, he book contains short profiles of the radio careers of 58 people who participated in the invention and growth of modern music radio. …

Steve Warren

· Radio Stuff

12 Predictions for the Music Business

This linked article below isn’t about M1 or radio, per se. It was an interesting read for me. I post it because we are all of us navigating our way through society’s media mix as we look for ideas and connections that might help us attract more ears to our station. What happens to the music business affects what we…

Steve Warren

· Radio Stuff

What Makes A Successful Radio Ad

Almost every dime I ever made came to me either directly or indirectly from radio advertising. I’ve recorded thousands of ads and wrote the copy for at least a third of them all. For me, radio advertising has been a life-long topic of study. And it’s always been frustrating to know that the audio ad is the most effective medium,…

Steve Warren

· Radio Stuff

Strangest Recent Radio Story

In case you missed it in the radio trade papers, here’s a link to the new report.  An AM signal at 1620 on the dial in Washington D. C. began playing a loop of traffic information on the day of Obama’s inauguration,  January 21, 2013. The loop broadcast continuously for the next eight years until this past March.  Nobody noticed.

Steve Warren

· Radio Stuff

Alexa Skills for US Stations

One of our long-time MusicONE users has a side-gig making Google and Alexa skills for radio stations. If your listeners can’t now say:  “Alexa play (my station)”, the contact Steven Brown. His email is:   songsintime@gmail.com He set-up Alexa for my station this week.  It is surprisingly pleasant to tell her to play my station and Alexa does her thing. Steven…

Steve Warren

· Radio Stuff

How To Be A Radio Program Director

Pat Holiday and I haven’t met but we ran in the same small circle of traveling radio program directors a few decades back.  Radio journalist Sean Ross’s column recently mentioned that Pat has posted a YouTube series of tutorials, training sessions about the job of radio program director.  I’ve watched the first two and, speaking as a guy who published…

Steve Warren

· Radio Stuff

Twelve Minutes with Lee Abrams

Lee Abrams was a major force in the music radio business before his 20th birthday.  The Progressive Rock  (aka: Album Rock) format was born in San Francisco about ’67 or so.  It was near-totally free form for its first six years or so.  In the early 70’s young Lee conceived a format that was soon known as “Superstars” and suddenly…

Steve Warren

· Radio Stuff

The Listenership Evolves

Pandora has released some  findings from an audience and listenership survey conducted by the respected research company, Edison Media.  Click here for a brief overview published on the RAIN blog 8/3/20. Some personal observations on a couple of items in the summary: As always, heavy listeners seek “companionship”. Once again, audio ads are more likely to put customers in the store…

Steve Warren

· Radio Stuff

Boston Tests New Music & Flunks (1972)

This isn’t about M1 at all, but radio geeks will find it interesting. I’ve started going through my archives and came across this Rolling Stone article from long ago. It was one of the best-written, most true-life articles about the career I’d immersed myself in from a tender age. The article resonated with me strongly as I’d already had arguments…

Steve Warren