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MusicONE Blog

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· Uncategorized

How the Cassette Changed The World

It came out in 1983 and did change things, indeed.  For the first time, we had a small, light, very portable recording system.  The quality was crappy by pro standards, but listenable.  Soon cars had cassette players in the dash.  If you loved the Eagles album and the radio wouldn’t play “Desperado”, you could now carry the song with you…

Steve Warren

· Radio Stuff

12 Predictions for the Music Business

This linked article below isn’t about M1 or radio, per se. It was an interesting read for me. I post it because we are all of us navigating our way through society’s media mix as we look for ideas and connections that might help us attract more ears to our station. What happens to the music business affects what we…

Steve Warren

· Uncategorized

The Programming Operations Manual

A lot of M1 users are aware of my extensive career in this business and a whole bunch more radio guys know my name because several thousand of them bought my book.  I published my Ops/Manual at the start of my programming consulting career..

Steve Warren

· Uncategorized

Steve Warren On The Air

Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids.  I played “A Hard Day’s Night” as a Current! 

Steve Warren

· Uncategorized

Your Voice Make You Cringe? Here's Why

It didn’t happen to me because I was fortunate to be born with a “radio” voice that sounded adult the first time I heard it on the tape recorder in Spanish class when I was 15. I only cringe when I listen to some of my old airchecks and that’s because what I was sometimes doing with my voice was…

Steve Warren

· Uncategorized

The Best Idea I've Heard This Year

Last week, I was talking with Dan Lewis, the manager of a station in New Zealand.  He’s got our whole package, Music 1, Traffecta and PlayoutONE. Dan told me he had begun adding advertiser logos to the Album Art tag field in the audio meta-data.  This way, when the sponsor’s ad is playing, his Logo or other artwork displays on…

Steve Warren