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· Uncategorized

Schedule A Full Hour

Never Less Than 60 MinutesMost commercial stations over-schedule a song or two each hour so there’ll be extras available in case the hour’s spot load is lighter than normal. If you are someone who wants a minimum of 60 minutes in the scheduled hour, you can set a clock rule to guarantee nothing less than that.Set Minimum Hour ContentMinimum Hour…

Steve Warren

· Uncategorized

Same Artist Comes Up Too Much

Packeting and PlatooningAn Artist separation problem is the first scheduling problem most people encounter when they get MusicOne.  Or any other scheduler, for that matter. When an Artist is giving you problems, the first thing to do is to go to the Artists tab and run a Computed Separation on the singer.  See what is possible for the artist and…

Steve Warren

· Radio Stuff

The DAX system in the UK and EU

Internet Radio MonitizationI’ve been wondering why nobody’s done it before now. Well, that’s not quite right; there have been a few failed attempts. It’s always been obvious that we ought to aggregate internet streams into one big “network” for advertisers. If it costs an advertiser $25 to put his message into the ears of one thousand radio listeners in a…

Steve Warren

· Radio Stuff

12 Predictions for the Music Business

This linked article below isn’t about M1 or radio, per se. It was an interesting read for me. I post it because we are all of us navigating our way through society’s media mix as we look for ideas and connections that might help us attract more ears to our station. What happens to the music business affects what we…

Steve Warren

· Radio Stuff

The Programming Operations Manual

A lot of M1 users are aware of my extensive career in this business and a whole bunch more radio guys know my name because several thousand of them bought my book.  I published my Ops/Manual at the start of my programming consulting career..

Steve Warren

· Uncategorized

Steve Warren On The Air

Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids.  I played “A Hard Day’s Night” as a Current! 

Steve Warren

· Uncategorized

Your Voice Make You Cringe? Here's Why

It didn’t happen to me because I was fortunate to be born with a “radio” voice that sounded adult the first time I heard it on the tape recorder in Spanish class when I was 15. I only cringe when I listen to some of my old airchecks and that’s because what I was sometimes doing with my voice was…

Steve Warren

· Radio Stuff

The Best Idea I've Heard This Year

Last week, I was talking with Dan Lewis, the manager of a station in New Zealand.  He’s got our whole package, Music 1, Traffecta and PlayoutONE. Dan told me he had begun adding advertiser logos to the Album Art tag field in the audio meta-data.  This way, when the sponsor’s ad is playing, his Logo or other artwork displays on…

Steve Warren