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You Can Be Another Person If you aren’t satisfied with your voice, if you don’t like the way you sound on the radio….well, now you can just become someone else.  If you want a BIG voice, you can be it.  If need an English woman to voice a liner, you can be that, too!

Positioning Statement Ideas From 1991 In Radio Drops #17, I talked about Positioning as the marketing mantra before it came to being called: Branding today.  From my radio archives, I found the article below.  Jay Trachman was a radio personality “coach”.  He wrote a lot of articles in our trade papers and published several small, handy books about the DJ…

Program Notes From Bill GavinYou don’t know who he was?  Gavin was one of the most important men in the music radio business.  I would go so far as to say he was the most important radio music director who ever lived. Bill was into middle-age when Rock ‘n Roll hit. He was an announcer and music director at stations…

What does an old pro have to say about how an AI does radio?For the middle third of my career, I was an independant radio programming consultant.  Managers and owners hired guys like me to improve the sound and the ratings of their radio stations. One of the things I did was to prepare written critiques of my client station. …

Positioning – The Battle For Your MindMusic radio is a self-taught craft. To be more successful, read all you can find about media. “Positioning – The Battle For Your Mind” was published in the early 80s. It has a big influence on the thinking of radio program directors at the time.  It’s simple lessons can still inspire new ideas about…

For CHR and Other Today’s Hits Radio StationsThe fact is new and unfamiliar songs are the number one reason listeners switch stations.  This is particularly true with teen-to-thirty-year olds, who also are the most eager consumers of new music. These folks like new music a lot.  But they only like the new music that they Like!  The thing they like the…

It used to be a lot easier.When yours was the only Top 40, or only Country, or only R & B station in town, you could afford to make a lot of mistakes.  The mistakes being:  Playing stiffs.  Non-Hit songs.  The songs that cause some listeners to switch stations.  If yours was the only station in town with your music…

Video How-toIt’s pretty much the same every year.  A few new titles maybe. We’ve always got to deal with Title separation and multiple songs by the singers. For some help, we have three videos about formatting the Christmas season. Click to the Videos