For CHR and Other Today’s Hits Radio Stations
The fact is new and unfamiliar songs are the number one reason listeners switch stations. This is particularly true with teen-to-thirty-year olds, who also are the most eager consumers of new music. These folks like new music a lot. But they only like the new music that they Like! The thing they like the most is also the number one reason listeners switch stations….”a song I don’t like.” Consider the Pandora data showing a huge number of listeners hitting the skip button within the first five seconds if the player is within reach.