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Here's the scenario: You have an advertising order for the client's ads to run in specific hours of the day, different hours each day and each week will have other specific hours and, perhaps, different numbers of spots to be run on different days.
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Traffecta has the ability to 'balance' the content length of the commercial breaks on two or more transmitters so they will not necessarily have to always be a set-time.
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This post is for stations using our traffic and billing software, Traffecta. It shows how to format, enter an order and schedule an advertising schedule for a News sponsorship. These basics are applicable to any type of special programming sponsorships.
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The Advertiser's order includes two commercials. She wants one of the two spots to schedule twice as often, at two-to-one ratio. Here's how to do it with Traffecta.
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