Radio Drops #25 - Talk Quickly

Quick Talk Communicates Better

Around 1980, the Lexicon Time Compressor was introduced.  The electronic device could expand or compress audio without changing the tone or pitch of the voice. It could take a 35 second commecial and make it into a 30 second spot without the voice sounding like a cartoon character.  Does fast-talk communicate better?  Somebodys have studied that.