Radio Drops #19 - How I Would Do Internet Radio

Here's What's Gonna Work

By "Work", I mean build and maintain a loyal audience of listeners. We are facing such massive competition for the ears now such that I could never have imagined when I was a kid radio guy back in the last century. If I was a kid who wanted the play this game today, I'd be starting an internet station first.  Here's what I'd advise that boy about how to go about it.  This is one of my longer drops; runs seven minutes.