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Radio Drops #16 - Selecting New Music
For CHR and Other Today's Hits Radio Stations
The fact is new and unfamiliar songs are the number one reason listeners switch stations. This is particularly true with teen-to-thirty-year olds, who also are the most eager consumers of new music. These folks like new music a lot. But they only like the new music that they Like! The thing they like the most is also the number one reason listeners switch stations...."a song I don't like." Consider the Pandora data showing a huge number of listeners hitting the skip button within the first five seconds if the player is within reach.