Radio Drops #12 - Station Identification: Over-Do It

Identify Your Station. Identify Your Station. Identify Your Station.

At first, saying your call-letters once between the records was sufficient; listeners easily remembered the station when it was the only one in town playing their type of music. Then music listeners moved to FM and there were more and more choices. Then the streaming tsunami and the number of listening options is overwhelming.  Getting a NEW listener is difficult enough; we gotta get'em to come back to listen again.  To do that, the listener has to Remember Your Name.