Radio Drops #17 - Positioning

Positioning - The Battle For Your Mind

Music radio is a self-taught craft. To be more successful, read all you can find about media. "Positioning - The Battle For Your Mind" was published in the early 80s. It has a big influence on the thinking of radio program directors at the time.  It's simple lessons can still inspire new ideas about how to promote, brand and "position" your radio station within the cluttered mediascape of the 21st century.