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· Radio Stuff

The Listenership Evolves

Pandora has released some  findings from an audience and listenership survey conducted by the respected research company, Edison Media.  Click here for a brief overview published on the RAIN blog 8/3/20. Some personal observations on a couple of items in the summary: As always, heavy listeners seek “companionship”. Once again, audio ads are more likely to put customers in the store…

Steve Warren

· Radio Stuff

The Programming Operations Manual

A lot of M1 users are aware of my extensive career in this business and a whole bunch more radio guys know my name because several thousand of them bought my book.  I published my Ops/Manual at the start of my programming consulting career..

Steve Warren

· Radio Stuff

Steve Warren On The Air

Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids.  I played “A Hard Day’s Night” as a Current! 

Steve Warren

· Radio Stuff

Your Voice Make You Cringe? Here's Why

It didn’t happen to me because I was fortunate to be born with a “radio” voice that sounded adult the first time I heard it on the tape recorder in Spanish class when I was 15. I only cringe when I listen to some of my old airchecks and that’s because what I was sometimes doing with my voice was…

Steve Warren

· Radio Stuff

The Best Idea I've Heard This Year

Last week, I was talking with Dan Lewis, the manager of a station in New Zealand.  He’s got our whole package, Music 1, Traffecta and PlayoutONE. Dan told me he had begun adding advertiser logos to the Album Art tag field in the audio meta-data.  This way, when the sponsor’s ad is playing, his Logo or other artwork displays on…

Steve Warren

· Radio Stuff

Boston Tests New Music & Flunks (1972)

This isn’t about M1 at all, but radio geeks will find it interesting. I’ve started going through my archives and came across this Rolling Stone article from long ago. It was one of the best-written, most true-life articles about the career I’d immersed myself in from a tender age. The article resonated with me strongly as I’d already had arguments…

Steve Warren

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