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· TrafficONE

The TrafficONE Blog

For some who don’t know, MusicONE’s companion enhancement is TrafficONE, our advertising scheduler and biller.  Most of the tutorial videos for T1 are on the Knowledge Base page here on this site. There is also a TrafficONE blog where we sometimes post information for T1 users on that site that’s not posted here on the M1 site. Here’s a link to…

Steve Warren

· Radio Stuff

Music Scheduling Before Computers

The thing guys coming into music radio today don’t have that the young radio guys of my generation had is mentors. There is still no school teaching how to do it. It is a craft that is learned by doing.  Top 40, the very first radio ‘format’ was born in the 1950’s along side Rock’n Roll music and the first…

Steve Warren

· Formatting

Linking - Elvis Intros

It is easy to record a bunch of Artist intros and link them to songs by the singers. Simple little things like this can make a fully automated station come alive. There are a couple more videos on the M1 site about linking.  Here’s a refresher. The vid below runs 3:35

Steve Warren

· Formatting

Formatting the Year End Countdown 2022

The single most listened to Thing on music radio is the Countdown. People love lists, of course and we soon learned that people remember to tune back in for the countdown shows. Early Rock ‘n Roll radio stations had all kinds.  There was the Weekly Top 40 Countdown, yes.  There was the countdown of the Top Five Most Requested Songs…

Steve Warren

· Formatting

Christmas 2022

Strange to you but back in early days of Rock ‘n Roll Radio, most stations didn’t add Christmas music until the week before the day. Hard to believe, eh? For one thing, there weren’t a whole bunch of Christmas Pop/Rock records that would fit. Think about it. Bing Crosby/White Christmas. And a few minutes later, Chuck Berry/Run, Rudolph Run. They…

Steve Warren

· Radio Stuff

How the Cassette Changed The World

It came out in 1983 and did change things, indeed.  For the first time, we had a small, light, very portable recording system.  The quality was crappy by pro standards, but listenable.  Soon cars had cassette players in the dash.  If you loved the Eagles album and the radio wouldn’t play “Desperado”, you could now carry the song with you…

Steve Warren

· Radio Stuff

The Radio Book I'm Reading

Sub-title:  American Radio Tales (1946 -1996). I happened across this book on Amazon and have recommended it to many old-hands who remember many of the guys on the pages.  Published in 2009 by radio veteran Bob Shannon, he book contains short profiles of the radio careers of 58 people who participated in the invention and growth of modern music radio. …

Steve Warren

· Radio Stuff

12 Predictions for the Music Business

This linked article below isn’t about M1 or radio, per se. It was an interesting read for me. I post it because we are all of us navigating our way through society’s media mix as we look for ideas and connections that might help us attract more ears to our station. What happens to the music business affects what we…

Steve Warren

· Radio Stuff

What Makes A Successful Radio Ad

Almost every dime I ever made came to me either directly or indirectly from radio advertising. I’ve recorded thousands of ads and wrote the copy for at least a third of them all. For me, radio advertising has been a life-long topic of study. And it’s always been frustrating to know that the audio ad is the most effective medium,…

Steve Warren

· Formatting

What I Did When Don Everly Died

I was on the air at Gulf 104 in Tallahassee when Elvis died in August of ’77.  Today,  I don’t remember which song I played after making the announcement about it. The station was CHR with an Album Rock edge and we didn’t normally play Elvis. But this was certainly a cultural event it and it made sense for us…

Steve Warren

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