MusicONE Search / Archive

Thoughts on Mixing Currents, Recurrents and OldiesIf you are playing ONLY Current Hits, or if you are playing ONLY Oldies, then different strategies apply.  If your station is like most, you’ve got three main types of songs to Categorize and mix.  

When the competing stations are playing much the same Oldies that you are, it’s the little things that make a difference.

1.1.26I came in this morning with a basket of reports of a search glitch in the scheduler.  When you are editing and click the Search button, you get this popup message: Last year, we fixed a dating error similar to this in the TrafficOne functionality that is contained within the application.  I didn’t know that the glitch also affected the…

You Can Be Another Person If you aren’t satisfied with your voice, if you don’t like the way you sound on the radio….well, now you can just become someone else.  If you want a BIG voice, you can be it.  If need an English woman to voice a liner, you can be that, too!

Positioning Statement Ideas From 1991 In Radio Drops #17, I talked about Positioning as the marketing mantra before it came to being called: Branding today.  From my radio archives, I found the article below.  Jay Trachman was a radio personality “coach”.  He wrote a lot of articles in our trade papers and published several small, handy books about the DJ…