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This is everything, gang. The first post on this blog was 13/May, 2009. The sole purpose of the MusicONE blog is to dispense information, training and useful tips about the music scheduler. You can usually find an article or video with an answer to your question by typing a word or two into the Search field. But if you scan down the page, you may find some things M1 does that you didn't know about.
Radio Drops #12 - Station Identification: Over-Do It
Identify Your Station. Identify Your Station. Identify Your Station.At first, saying your call-letters once between the records was sufficient; listeners easily remembered the station when it was the only one in town playing their type of music. Then music listeners moved to FM and there were more and more choices. Then the streaming tsunami and the number of listening options…
Radio Drops #11 - Where Did Long Spot Break Come From?
It Wasn’t Always This WayIn the beginning, you played a song, you played some commercials. You played another song, you played some more commercials. In the late 60’s, FM Album Rock stations appeared. They were the anti-Top 40 and their positioning and formatting tactic was to cluster the commercials in one or two Spot breaks an hour. Worked for them. …
Radio Drops #10 - The Birth of Music Radio and the Top 40 Format
1951, Todd Storz and the 45 rpm Record
Radio Drops #9 - Connections
There’s this old music radio saying: It’s what’s between the records that counts.
Radio Drops #8 - How to talk on the radio - pt.2
The Three Speaking ZonesPersonal: Your listener is three to ten feet away.You speak with a comfortable volume.Public: Your listener is on the other side of the room. Or, there are six or a dozen people in the room. You speak louder.Intimate: Your listener is very, very close and what you are saying is private. Two Examples: One Personal, One PublicHere are…
Radio Drops #7 - How To Talk On The radio
Short Course: Be Yourself. Be Quick. Get Back to the Music.
