Archives
This is everything, gang. The first post on this blog was 13/May, 2009. The sole purpose of the MusicONE blog is to dispense information, training and useful tips about the music scheduler. You can usually find an article or video with an answer to your question by typing a word or two into the Search field. But if you scan down the page, you may find some things M1 does that you didn't know about.
Olbermann On One-to-One Communication
We have, all of us, but One listenerOutside the USA, Keith Olbermann is probably unknown. Here he is recognized as a broadcasting writing and on-air performance genius. He has worked for big time sports stations in LA and NYC. He’s worked for CNN, NBC. Cable news MSNBC was launched with his nightly newscast as the cornerstone. Two American TV series…
12 Predictions for the Music Business
This linked article below isn’t about M1 or radio, per se. It was an interesting read for me. I post it because we are all of us navigating our way through society’s media mix as we look for ideas and connections that might help us attract more ears to our station. What happens to the music business affects what we…
The Programming Operations Manual
A lot of M1 users are aware of my extensive career in this business and a whole bunch more radio guys know my name because several thousand of them bought my book. I published my Ops/Manual at the start of my programming consulting career..
Steve Warren On The Air
Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids. I played “A Hard Day’s Night” as a Current!
Your Voice Make You Cringe? Here's Why
It didn’t happen to me because I was fortunate to be born with a “radio” voice that sounded adult the first time I heard it on the tape recorder in Spanish class when I was 15. I only cringe when I listen to some of my old airchecks and that’s because what I was sometimes doing with my voice was…
The Best Idea I've Heard This Year
Last week, I was talking with Dan Lewis, the manager of a station in New Zealand. He’s got our whole package, Music 1, Traffecta and PlayoutONE. Dan told me he had begun adding advertiser logos to the Album Art tag field in the audio meta-data. This way, when the sponsor’s ad is playing, his Logo or other artwork displays on…
