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Talent Tips 1991
Positioning Statement Ideas From 1991 In Radio Drops #17, I talked about Positioning as the marketing mantra before it came to being called: Branding today. From my radio archives, I found the article below. Jay Trachman was a radio personality “coach”. He wrote a lot of articles in our trade papers and published several small, handy books about the DJ…
Bill Gavin's Advice To A New Music Director
Program Notes From Bill GavinYou don’t know who he was? Gavin was one of the most important men in the music radio business. I would go so far as to say he was the most important radio music director who ever lived. Bill was into middle-age when Rock ‘n Roll hit. He was an announcer and music director at stations…