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Radio Drops #22 - Dayparting/Hour Restrictions
The Word and the Phrase = the Same ThingIn the early days, Top 40 played whatever were the current hits. The weekly Top 10 might include Frank Sinatra and Little Richard. Smart programmers played Sinatra in the daylight and Little Richard after dark. Dayparting. Later came two versions of the same Hit record, the three-minute radio single and the seven-minute…
Radio Drops #19 - How I Would Do Internet Radio
Here’s What’s Gonna WorkBy “Work”, I mean build and maintain a loyal audience of listeners. We are facing such massive competition for the ears now such that I could never have imagined when I was a kid radio guy back in the last century. If I was a kid who wanted the play this game today, I’d be starting an…
Radio Drops #18 - You Be Your A.I. Voices
You Can Be Another Person If you aren’t satisfied with your voice, if you don’t like the way you sound on the radio….well, now you can just become someone else. If you want a BIG voice, you can be it. If need an English woman to voice a liner, you can be that, too!