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· Radio Drops

Radio Drops #16 - Selecting New Music

For CHR and Other Today’s Hits Radio StationsThe fact is new and unfamiliar songs are the number one reason listeners switch stations.  This is particularly true with teen-to-thirty-year olds, who also are the most eager consumers of new music. These folks like new music a lot.  But they only like the new music that they Like!  The thing they like the…

Steve Warren

· Radio Drops

Radio Drops #15 - Picking the Hits; Early Lessons

It used to be a lot easier.When yours was the only Top 40, or only Country, or only R & B station in town, you could afford to make a lot of mistakes.  The mistakes being:  Playing stiffs.  Non-Hit songs.  The songs that cause some listeners to switch stations.  If yours was the only station in town with your music…

Steve Warren