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· Radio Drops

Radio Drops #11 - Where Did Long Spot Break Come From?

It Wasn’t Always This WayIn the beginning, you played a song, you played some commercials.  You played another song, you played some more commercials. In the late 60’s, FM Album Rock stations appeared. They were the anti-Top 40 and their positioning and formatting tactic was to cluster the commercials in one or two Spot breaks an hour. Worked for them. …

Steve Warren

· Formatting

Schedule A Full Hour

Never Less Than 60 MinutesMost commercial stations over-schedule a song or two each hour so there’ll be extras available in case the hour’s spot load is lighter than normal. If you are someone who wants a minimum of 60 minutes in the scheduled hour, you can set a clock rule to guarantee nothing less than that.Set Minimum Hour ContentMinimum Hour…

Steve Warren