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· Radio Stuff

12 Predictions for the Music Business

This linked article below isn’t about M1 or radio, per se. It was an interesting read for me. I post it because we are all of us navigating our way through society’s media mix as we look for ideas and connections that might help us attract more ears to our station. What happens to the music business affects what we…

Steve Warren

· Radio Stuff

What Makes A Successful Radio Ad

Almost every dime I ever made came to me either directly or indirectly from radio advertising. I’ve recorded thousands of ads and wrote the copy for at least a third of them all. For me, radio advertising has been a life-long topic of study. And it’s always been frustrating to know that the audio ad is the most effective medium,…

Steve Warren