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· Radio Stuff

The Listenership Evolves

Pandora has released some  findings from an audience and listenership survey conducted by the respected research company, Edison Media.  Click here for a brief overview published on the RAIN blog 8/3/20. Some personal observations on a couple of items in the summary: As always, heavy listeners seek “companionship”. Once again, audio ads are more likely to put customers in the store…

Steve Warren